A majority of survey respondents report that someone personally asked them to take on greater responsibility during the campaign. This page reports recruitment rates at three linked stages, compares personally recruited respondents with the remainder on each outcome the survey measures, and notes which differences are statistically significant.
The grouping variable is Q7.3: "During the campaign, did anyone personally ask you to take on greater responsibility?" Of 290 respondents, 214 answered it. The 152 who answered yes are labeled asked; the 62 who answered no are labeled not asked.
"Not asked" does not mean these respondents held no leadership role. Of the 60 in this group who answered the field lead item, 58 were field leads, and nearly all completed a group training. The question measures a personal, individualized request. Respondents who answered no generally entered the role on their own initiative, typically by signing up for a training after a general announcement. The comparison is therefore between personal recruitment and self-initiated entry, within a pool of people who almost all led.
The survey contains three questions that, read in sequence, describe a chain of recruitment. Each rate below is conditional on the step before it.
The survey did not ask respondents how many people they recruited; each link is a yes or no item. Counts appear only incidentally in open-ended responses ("I probably recruited like 16 field leads," "around 5 across the primary and general," "about 1000 Reach users"). A follow-up instrument that asked for an approximate count would allow this chain to be expressed as a multiplier rather than a set of rates.
Each row compares asked and not-asked respondents on one outcome. Percentages are computed among group members who answered the outcome item. Tests are two-sided two-proportion z-tests.
| Outcome | Asked | Not asked | Diff. | p | |
|---|---|---|---|---|---|
| Involvement increased substantially | 109/152 (72%) | 31/62 (50%) | +22 | .002 | ** |
| Took on a political role they would not have before | 99/150 (66%) | 27/59 (46%) | +20 | .007 | ** |
| Asked someone else to take on responsibility | 92/151 (61%) | 26/61 (43%) | +18 | .015 | * |
| Much more confident leading a group | 103/151 (68%) | 32/62 (52%) | +17 | .022 | * |
| Much more confident recruiting others | 64/152 (42%) | 16/62 (26%) | +16 | .025 | * |
| Made a friend on the campaign | 142/150 (95%) | 51/60 (85%) | +10 | .020 | * |
| Considered stopping | 83/152 (55%) | 28/60 (47%) | +8 | .297 | ns |
| Formal leadership role since | 74/148 (50%) | 26/59 (44%) | +6 | .441 | ns |
| Volunteered for another campaign since | 124/148 (84%) | 46/59 (78%) | +6 | .324 | ns |
| Someone followed up on commitments | 131/144 (91%) | 47/55 (85%) | +6 | .257 | ns |
| Took a politics or organizing job since | 38/148 (26%) | 14/59 (24%) | +2 | .771 | ns |